The community where this company is situated is extremely important. The success or failure of this company is depended on the community goodwill. Rejection from the community can prove difficult for any company. It will be very difficult for you to run the business in a hostile environment. You need to be in good terms with them at all times. Read more now and know methods that you can apply to form a bond with the community.
The first thing is you need to empower people in the community. You need to allocate a number of jobs to the locals. It will make them feel that they are part of the company. It will create a feeling of responsibility to the company. It will create an initiative in them to create a good environment for you to function in. They become your informant which is advantageous to the business.
You can get to their hearts by offering sponsorships. This is a great way to give back to the community. You can sponsor children’s education where people nominate students who need this help. You can also pick the best students in their exams and sponsor them to the next education levels. Another sponsorship can be through co curricular activities like sports. You sponsor sporting events, you can sponsor community events like church fundraising functions.
You can form collaborations with other companies can offer charity to this community. A race like a marathon can be conducted and all the money that will be collected can be put to a charity that is within the community. You can partner with the government or other organizations and build a health centre or drill a borehole that will provide them with water. Try and have regular projects in the community after a specific short period of time. This will keep your impact fresh each time. Being close with leaders in this locality is vital. Remember that people will listen and believe in what their leaders say. Get in touch with formal and also informal leaders.
In any environment communication is very vital. Great communication must be build between the business and the community at large. you can choose representatives in the community who will be communicating any concerns the company has to you.Hold public participation to projects that will have direct impact on the community. This communication makes them feel loved which will be great for the business. Make this relationships when your business is at its initial stages.It portrays you as a caring entity from the beginning of the business. Postponing this task for later will have a strain on building trust with the community.